Лука Скаини
Professional Experience
1995 – 2015 “Studio Scaini Consulenza ed Organizzazione Aziendale”
(Consultancy for International Management)
2001 - 2007 CEO “Oxy-DE” ltd.
Electronic marketing, software and design technologies (owner of brands “Oxyde” and “The Gang”)
1995 – 2000 UNESCO Moscow's Branch (RFA): “Centre for Cooperation between World's
ProvincialCities”
General Director (Projects and Financing Supervisor)
Academic & Teaching Experience
March 2019-July 2019 Ostrava Technical University / Erbil Campus (Iraqi, Kurdistan)
• Senior Lecturer of Marketing, Management, Economics
August 2017-January 2019 AUI Al Akhawayn University – Ifrane, Morocco
• Assistant Professor of Marketing
August 2016-Ongoing Lorenzo dè Medici – The Italian International Institute (University accredited
by MiddleState, USA)
• Academic Quality Affairs (eq to Academic co-director)
• Assistant Professor of Marketing
June 2015 – May 2016 IFA Paris, International Fashion Academy and Association Sino-Chinoises de
Createur de Mode – Shanghai, Bangkok
• Senior Academic Manager IFA Paris & Academic Director of Shanghai Campus
September 2014 – June 2015 IFA Paris, International Fashion Academy and Association Sino-
Chinoises de Createur de Mode - Shanghai
Undergraduate Department Program Manager
2005 - 2014 Polimoda International Institute Fashion Design & Marketing - Florence, Dept. of
Marketing
Faculty Member for undergraduate, graduate and post-graduate (master) courses
2007 - 2009 University of Macerata, Dept of Studies for Economical Development
Contract Professor (Non-Tenure Professor) of International Marketing & Economics
February 2011 – ongoing Fellow Professor for the “Economic Conference” at State University of Simferopol
Fellow Speaker of Marketing
April 2015 – ongoing Fellow at CASIA (Centre of Advanced Studies – Internationalization Processes in East Asia)
Fellow Professor of International Studies
Professional qualifications
Candidate PhD of Economic Sciences,
Dissertation: "Phenomenology of Fashion in FarEast Asia: Research and Analysis of the Physioeconomic Backgroun"
Ph.D. of Marketing (Subject: Marketing)
Ashley University California (distant learning education, PLA and PWE degree, Distant and On line study)
Dissertation (Published): “To What Extent Can the Physioeconomic Factors Be Quantitatively Measured to Prove Their Influence on the Mechanical Results of the Ayal & Zif”s Matrix?"
2006 PG (short course) in International Economics and Marketing (Akademia Marketinga,
Moscow)
1995 BA and MA in Humanities / Indirizzo (eq. Minor) in Marketing Communication
Università Cattolica del Sacro Cuore, Milano and Università degli Studi Carlo Bo, Urbino
Selected Publications
Scaini, L. “To What Extent Can the Physcoeconomical Factors Be Quantitatively Measured to Prove Their Influence on the Mechanical Results of the Ayal & Zif's Matrix?”, in IMPACT: International Journal of Research in Business Management, Vol. 3, Issue 3, Mar 2015
Scaini, L. and Navarra, D. “Modern Totems and Tribalism: the Worship of Brand in Asia”, in European Scientific Journal, Vo. 11, No. 13, May 2015
Scaini, L. “A Comparative Study of Physcoeconomics in Asia”, in IV European Scientific Forum, European Scientific Society, Oxford 2-4 September 2015
Scaini, L. “Management of Competitiveness in Global Environments” In documents from Ministry of education and science of autonomous Republic of Crimea”s international scientific-practical conference «Actual problems of Economics and Modern Management» November 2015
Scaini, L. and Navarra, D. “Improvements In The Strategic Use Of The Marketing Matrices Applying Dynamics Parameters Based On Time: A Better Analysis Of Prospect”, In European Scientific Journal ESJ, April 2016
Scaini, L. (2018), “The Way How Anthropological Culture Shapes Consumes: An Exploratory Comparative Study”, in documents for the International Multidisciplinary Conference Cambridge (UK), 23-25 November, 2017
Selected Awards
2006 MARKETING INTERNATIONAL CONTEST: WINNER
“SWOT ANALISYS WITH DOUBLE VARIABLE METRE ON FIX SCALE”
2007 LEONARDO SCHOLARSHIP AWARD FOR ITALIAN QUALITY: WINNER AS CAPSTONE TUTOR at ACADEMIC WORKS ON FASHION AND LUXURY MARKETING (Support of Italian luxury system)
2008 LEONARDO SCHOLARSHIP AWARD FOR ITALIAN QUALITY: WINNER AS CAPSTONE TUTOR at ACADEMIC WORKS ON INTERNATIONAL MARKETING AND RETAIL (Promotion of Made in Italy goods worldwide)